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Research papers

Fortune of the commons

We needed to understand motivations behind the consumption of a street snack known as "Snacks-locos", which was gaining popularity in different cities in Mexico. When we transformed the consumers into researchers, we not only received the best...

Catalogue: Congress 2018
Authors: Ines Cuevas, Sofia Zacarias
Company: De La Riva Group
September 23, 2018
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Citation

Cuevas and Zacarias (2018a, September 23). Fortune of the commons. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fortune-of-the-commons-9360


Research papers

Understanding consumption as a culture

This paper describes the work carried out in explaining how the Indian consumer reacts to the very idea of consumption. The paper argues that culture is an important determinant of consumer behaviour across categories. A specific model of behaviour...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Author: Santosh Desai
November 1, 2000
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Citation

Desai, S. (2000a, November 01). Understanding consumption as a culture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/understanding-consumption-as-a-culture


Research papers

Woo me, woo my family... Marry me, marry my family

The Middle East epitomises collective behaviour. This is beautifullycaptured in a traditional saying 'it takes a village to raise a child'. This isincreasingly true of Saudi Arabia, one of the most populous countries inthe Middle East. While most...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Author: Suma Ravi
Company: Nielsen
November 1, 2000
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Citation

Ravi, S. (2000a, November 01). Woo me, woo my family... Marry me, marry my family. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/woo-me-woo-my-family-marry-me-marry-my-family


Research papers

Marketing research in the conditions of development of collective consumption

The aim of the paper is to discuss the interrelationships between collective consumption and the market, and the influence of collective consumption on the market and marketing research. In the detailed analysis the author discusses the influence of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Remigiusz Krzyzewski
September 1, 1974
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Citation

Krzyzewski, R. (1974a, September 01). Marketing research in the conditions of development of collective consumption. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research-in-the-conditions-of-development-of-collective-consumption